Aida Bicaj is leaving ~$75K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Aida Bicaj
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: SKIN10 takes $10 off, right now
Preview Text: $10 off your first order. Picked by someone who actually knows your skin
HERO MODULE
Hero Approach: Direct
H1: Your $10 Is Here
Subhead: Expert picks waiting for you
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code SKIN10 at checkout and save $10 on your first order. It expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start With What Actually Works
Biologique Recherche Lotion P50 Preps skin so every product you use after it works better
Biologique Recherche Masque Vivant Oxygenates and rebalances for oily and combination skin
RevitaLash Eyelash Serum Clinically developed lash support, used in professional settings worldwide
Collagen-Hyaluron Beauty Booster Drinkable collagen and hyaluronic acid for hydration at the source
Leonor Greyl Hair Oils French professional-grade treatment for dry, damaged, or color-treated hair
MBR EPIGEN12 Cell Renewal Supplements Inside-out renewal for customers who want results at a deeper level
2
▼
I've spent most of my adult life in rooms where the conversation about skin gets serious.
Not in the way beauty magazines make it sound. In the clinical sense. The kind where you're learning why one person's skin responds and another person's doesn't, and you realize pretty fast that most of what gets sold in stores has nothing to do with the answer.
That's why I became a Biologique Recherche Ambassador. And why, when I opened my first spa location in New York, I made a decision I've never walked back: I would only carry products I would put on my own clients' faces.
Not everything on the market. Not whatever was popular that season. A small, deliberate group of brands that I know work. Because I've watched them work, treatment after treatment, year after year.
The women I care for are busy. They're running companies, raising families, showing up for everyone around them. They don't have time to sort through a thousand options and hope for the best. They deserve to know that someone already did that work.
That's what this store is. Everything here has been put through the same filter I use in my spas.
If you have questions about where to start, hit reply. I read every message.
And if you're ready to shop, your $10 off code is SKIN10. It's good for 14 days from when you signed up.
– Aida
Owner, Aida Bicaj Skincare
3
▼
INBOX MODULE
Subject Line: Fewer brands, better results
Preview Text: They carry everything. We carry what works.
HERO MODULE
Hero Approach: Curiosity
H1: Not Everything. The Right Things.
Subhead: Why curation beats selection
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most beauty retailers stock thousands of products and let you figure it out. Here's how this store is built differently.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You Get When an Expert Does the Editing
Infographic: Checklist
- Biologique Recherche Ambassador status. A clinical credential that most retailers anywhere in the world cannot claim
- Every brand on the site has been vetted through Aida's spa treatments, not just sourced from a catalog
- Products are organized by skin concern (anti-aging, sensitive, oily, pigmented, acne scarring) so you start in the right place
- "Aida's Picks" collections by skin type give you a direct expert recommendation before you have to make a single decision
- Face, body, hair, and ingestible wellness covered under one roof by one trusted source
- Two NYC spa locations (Upper East Side and Tribeca) where clients experience these products in person before buying online
- 4.86 out of 5 stars across 4,846 verified customer reviews
Products Shown
- Biologique Recherche Lotion P50 PIGM 400. For pigmented skin that needs more than a standard exfoliant
- Biologique Recherche Masque Vivant. The oxygenating mask that's earned 389 reviews and a 4.9-star rating
- MBR EPIGEN12 Cell Renewal Supplements. Cell renewal from the inside, for results a topical product alone can't reach
4
▼
INBOX MODULE
Subject Line: SKIN10 expires in 8 days
Preview Text: Your $10 off is still here. Here's what to use it on.
HERO MODULE
Hero Approach: Direct
H1: Still $10 Off
Subhead: Use it before it goes
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You claimed this discount when you signed up. Code SKIN10 takes $10 off your first order. But it expires in 8 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Starting Points
Biologique Recherche Lotion P50 The exfoliating lotion that makes everything else in your routine work harder
Biologique Recherche Masque Vivant A single mask session that visibly rebalances oily and combination skin
Leonor Greyl Hair Oils Pro-grade treatment oil for the kind of dry damage a regular conditioner won't fix
RevitaLash Eyelash Serum The lash serum used in professional treatment rooms, now for your bathroom shelf
Collagen-Hyaluron Beauty Booster Drinkable collagen for skin that needs support from below the surface
5
▼
INBOX MODULE
Subject Line: Who actually curated your routine?
Preview Text: What most beauty retailers won't tell you
HERO MODULE
Hero Approach: Question
H1: Who Curated Your Routine?
Subhead: Most stores can't answer that
Cta Button: See How We're Different
MODULE 2: TRANSITION COPY
When you shop at a generic beauty retailer, you're doing the expert's job for them. Here's what it looks like when someone's already done it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Aida Bicaj Skincare vs. The Typical Beauty Retailer
Infographic: Table
| Dimension | Aida Bicaj Skincare | Typical Beauty Retailer |
|---|---|---|
| Brand curation | Small roster. Every brand vetted through spa use | Hundreds of brands, no editorial filter |
| Founder expertise | Biologique Recherche Ambassador, two NYC spa locations | No practitioner credentials |
| How to find your products | Organized by skin concern + Aida's personal picks by skin type | Alphabetical or brand-only filters, no guidance |
| Wellness coverage | Skin, body, hair, and ingestible supplements in one place | Usually limited to one category |
| In-person access | Upper East Side and Tribeca spa locations | Online only |
| Customer rating | 4.86 / 5 across 4,846 verified reviews | Varies. Often unverified or brand-curated |
Products Shown
- Biologique Recherche Lotion P50. The product that built BR's global reputation, starting at $45
- Biologique Recherche Lotion P50 PIGM 400. Targeted for dark spots and sun damage most exfoliants miss
- MBR EPIGEN12 Cell Renewal Supplements. A category most skincare retailers don't carry at all
6
▼
INBOX MODULE
Subject Line: 4,846 reviews, one store
Preview Text: Real customers. Real results. Different concerns.
HERO MODULE
Hero Approach: Direct
H1: 4.86 Out of 5
Subhead: Across 4,846 verified reviews
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
These aren't cherry-picked highlight quotes. Each one reflects a different reason women come back to this store.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say When No One's Watching
Infographic: Numbered List
- "I was skeptical about the price point at first, but after two weeks with the P50 my skin looks better than it did in my thirties. I haven't touched my old routine since.". C.M.
- "I've tried every lash serum on the market. RevitaLash from Aida's store was the first one I saw real growth from. Not just thickening. Actual new lashes.". T.R.
- "The curation is what sets this apart. I didn't have to guess. I filtered by skin concern, found exactly what matched my situation, and it worked.". S.V.
- "I was nervous ordering clinical-grade skincare online without a consultation. I emailed a question and Aida's team responded the same day with a real recommendation. That doesn't happen anywhere else.". P.L.
- "The Masque Vivant is the most convincing single product I've used in years. My skin was visibly different the morning after the first use.". J.A.
Products Shown
- Biologique Recherche Masque Vivant. 389 reviews, 4.9 stars, and a morning-after result most masks don't deliver
- Biologique Recherche Lotion P50. 172 reviews, 4.95 stars, and the reason so many customers never go back to their old exfoliant
- RevitaLash Eyelash Serum. Professional-grade lash support that customers consistently describe as the first thing that actually worked
7
▼
INBOX MODULE
Subject Line: Midnight, Then it's gone
Preview Text: SKIN10 expires. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code SKIN10 expires tonight
Cta Button: Use My $10 Now
MODULE 2: TRANSITION COPY
After midnight tonight, code SKIN10 is gone. No re-issues, no workarounds.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Use Your $10 Before It's Gone
Biologique Recherche Lotion P50 The one product most customers say changed everything about their routine
Biologique Recherche Masque Vivant One session, visible results by morning
RevitaLash Eyelash Serum Clinical lash growth that customers describe as the first thing that worked
Leonor Greyl Hair Oils Professional treatment for hair that's been through too much
Collagen-Hyaluron Beauty Booster Start the inside-out approach your skin has been missing
MBR EPIGEN12 Cell Renewal Supplements Renewal at the cellular level, not just on the surface
8
▼
I noticed you haven't used your discount yet, and I wanted to reach out before it slips away entirely.
No pressure. Honestly. If the timing isn't right, I get it. Life gets busy and the inbox fills up faster than any of us would like.
But if something was holding you back, I'd genuinely like to know what it was. Maybe you weren't sure which product to start with. Maybe you had a question about your skin type and didn't want to guess wrong. Maybe you just needed a nudge.
Any of those reasons. Hit reply and I'll help you figure it out. I'd rather spend five minutes pointing you toward the right product than have you land on the wrong one.
Your code SKIN10 is still active today, but it expires tonight. $10 off your first order. If you've been sitting on anything in your cart or in your head, this is the day to move on it.
And if you're not ready, no hard feelings. You'll still hear from us when something worth knowing about comes through.
– Aida
Owner, Aida Bicaj Skincare
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.